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Why just soap ?? In many rural communities the soap is substituted effectively with ash, sand, lemon / lime, etc etc ... a number of which are supported by WHO as they also have limited disnfecting prperties and are readily available.
As in an earlier post on KnowledgePoint I can recommend "Hygiene Education Policy Guidelines for Afghanistan" prepared by Ministry of Health and ACBAR Hygiene Education Working Group in collaboration with Water & Sanitation Sector Group for Afghanistan March 2001 (including Save the Children, WHO, UNICEF... et al). This has a good track record of proven practical use and can be readily adapted.
As example its chapters include ...
Part 1 Guidelines for Programmes 1.) Introduction 2.) Basic Essential messages 3.) Hygiene Education Strategy 4.) Channels for Hygiene Education 5.) Monitoring and Evaluation
Part 2 Information for the Design of Hygiene Education 6.) Ideas on Good Communication Models 7.) The Source of Intestinal Infections 8.) Good Hygeinic Practices: The Evidence 9.) resources on Hygiene Education.
You might also refer to "The Johns Hopkins and Red Cross / Red Crescent PUBLIC HEALTH GUIDE FOR EMERGENCIES" avaiable also on CD ROM, Chapter 5 "Environmental Health"